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Hi there!  We’re the Connors, the family behind Outshine Labels.

Jessica, Blayne, Stella & Ava Connor from Outshine Labels - a Marketplace supporting Special Needs Families and Non-Profits

Shortly after our youngest daughter, Ava, was diagnosed with Williams Syndrome at 14.5 months old, we started a journal and an Instagram to share our story.

We ended up connecting with special needs families all around the world, and we began sharing their stories, too.

Though their lives are hard at times, the positive life lessons that we learn from others’ experiences, combined with the life lessons that they learn from their differently-abled children themselves, is something that we want the whole world to hear.

But sometimes, we need more than just emotional support. We need financial support, too, for medical costs, care, special items, and more. That’s why we decided to create Outshine Labels, an online marketplace for advocates.

Families can apply to create their own clothing line featured on our site. We handle all the production and business needs, and donate 60% of profits back to them. So they can focus on caring for their child, while spreading awareness and raising money to support them at the same time. 

It is our hope that you will be moved beyond measure as you read these inspiring stories of hope, compassion, kindness, love, and everything in between. And it is our hope that you will help us continue to support this incredible community by shopping our marketplace, too.

Thanks for reading. Please join our movement, support families, and help us embrace the beauty of our diverse world together.


Jessica, Blayne, Stella, and Ava