When my youngest daughter, Ava, was diagnosed with Williams Syndrome, I started to share our story on social media because I honestly didn’t know what else to do.
I connected with disability families all around the world — quickly learning that we're more alike than different. I learned that our specific diagnoses shouldn’t separate us, and began sharing other people’s stories, too.
Every few days, I’d see another fundraising link for another person, another condition, another story, and thought: why work alone when we can do so much more together? And that’s how Outshine Labels began.
Jessica Connor, Founder & CEO
HOW IT WORKS
Anyone within the disability community — individuals, families, nonprofits, or for-profit businesses — can apply for a collection on Outshine Labels. We work with you to create a meaningful design inspired by your story, handle all the production, fulfillment, and business needs, and donate at least 60% of the profits back to you.
When you bring people to your collection on Outshine Labels, you’re inviting them to learn more about you, purchase items they’ll actually want to wear or use, and discover other stories, causes, and conditions, too.
We’ve donated over $150k so far, and are always honest about where those funds go.
SUSTAINABLE PRACTICES
We print orders on demand with eco-friendly ink, and are always working to do better.
EQUAL EMPLOYMENT
Nearly all of our employees and artists are part of the disability community.
DONATION TRANSPARENCY
We’ve donated over $150k so far, and are always honest about where those funds go.
SUSTAINABLE PRACTICES
We print orders on demand with eco-friendly ink, and are always working to do better.
EQUAL EMPLOYMENT
Nearly all of our employees and artists are part of the disability community.
OUR TEAM
Outshine Labels is a small, women-owned business run by Founder & CEO, Jessica Connor. Jess is neurodivergent and her youngest daughter, Ava, has Williams syndrome.
We aim to hire all our employees from within the disability community — including the talented people who design each collection. If you or anyone you know is interested in designing for us, please email hello@outshinelabels.com.
JOIN THE FAMILY
Want your own collection on Outshine Labels? Great! We welcome all individuals, families, nonprofits, and for-profit businesses within the disability community and give 60%+ of every purchase back to you. Just click the button below, fill out the form, and let’s get started.
